You’ve taken the plunge and decided to create a company newsletter. You’ve selected the frequency and method of distribution. Now comes the hard part: what do you put in it? Creating content can be a challenge, but there are plenty of article types to fill your pages.
Start by creating content that will interest your readers. The newsletter should not read like a sales ad. This is a method of advertising for you, but push too hard, and you will alienate your readers.
People like to learn new things, so provide short “how-to” and tips articles relating to the type of work you do. If your firm provides HR solutions, give your audience short HR tips or links to further resources. Free advice usually keeps your reader interested.
Engage your readers by seeking their input. A Q&A section allows your readers to pose questions that can be answered in the newsletter by you and your experts. Readers feel like part of the newsletter and you can disseminate helpful tips to all of your clients. Surveys are another way to invite reader participation.
A regular message from the owner or CEO can provide information about your company. You may also choose to profile some of your employees in short articles. Consider conducting interviews with other experts in your industry to complete this section of your newsletter.
Jokes, quotes, quick facts, and puzzles can lighten up your newsletter and provide balance with your regular content. These can be related to your industry or kept separate.
Finally, a newsletter is your opportunity to sell your product or service. Include articles about new product offerings. Offer coupons or other regular deals to entice your audience to read each edition of your newsletter. If you provide interesting, valuable content, your newsletter will be an effective piece of your marketing plan.